Role: Art Director and Motion Designer
Overview:
- Collaborative Rebranding Initiative: This project involved an extensive collaborative effort to rebrand Sky Sports, enhancing its visual identity and aligning it with contemporary sports broadcasting standards.
Creative Execution:
- Art Direction Contributions: As part of a large and talented team, I contributed to the art direction of select idents and photography shoots, ensuring that the new brand aesthetic was consistently reflected across all visual assets.
- Crafting Dynamic Motion Beds: I took charge of creating dynamic motion beds specifically designed for use across various sports studios. These motion graphics served to enhance the viewing experience and reinforce the brand’s identity during broadcasts.
Outcome:
- The rebranding effort successfully revitalized Sky Sports’ visual presence, resulting in a cohesive and engaging look that resonated with audiences and enhanced the overall brand experience.