Role: Lead Designer and Brand Strategist
Overview:
- Initial Engagement: I was approached by two prominent music industry executives to design the logo for a five-day music festival. The success of this initial project led to an expanded role, where I was entrusted with creating the complete branding suite for the event.
Branding Development:
- Comprehensive Visual Identity: I developed the festival’s visual identity, ensuring it captured the spirit and energy of the event. This included creating a cohesive design language that resonated with the target audience and reflected the festival’s unique character.
- Promotional Materials Design: My responsibilities extended to designing all promotional materials across various platforms. This included:
- Social Media Assets: Crafted eye-catching graphics and templates for platforms like Instagram, Facebook, and Twitter to drive engagement and visibility.
- Billboards: Designed large-scale billboards that effectively communicated the festival’s branding and attracted attention.
- Digital and Print Flyers: Created vibrant flyers for both digital distribution and physical handouts, ensuring consistent messaging.
- Video Promos and Advertising Reels: Produced dynamic video content to promote the festival, showcasing artist line-ups and event highlights.
- Promotional Content: Developed additional materials to enhance the overall marketing strategy and engage potential attendees.
Impact:
- Cohesive Brand Presence: My work ensured a cohesive and impactful brand presence that elevated the festival’s visibility and engagement across multiple channels. The comprehensive branding suite not only enhanced the overall festival experience but also contributed to its success and recognition within the music community.
