Role: Art Director
Overview:
- Leadership in Direction and Production: I have led the direction and production of numerous live motion and still shoots, working with every Premier League football club, international rugby and cricket squads, and Formula 1 drivers.
Creative Application:
- Diverse Media: The visuals produced have been applied across a variety of media formats, including title sequences, promotional content, campaigns, house styles, in-program promos, out-of-home (OOH) advertising, and the corporate website.
Attention to Detail:
- Consistent Quality Control: With a keen eye for detail, I ensured the consistent capture of high-quality shots, particularly during collaborations with high-profile international sports personalities. This attention to detail was crucial in maintaining the integrity of the brand and its messaging.
Collaboration and Management:
- Collaborative Art Direction: I provided art direction in collaboration with other directors and oversaw the production of thousands of assets. This involved managing the entire lifecycle of the project, from initial ingestion to comprehensive asset management for both internal and external purposes, ensuring seamless accessibility across all departments and teams.